Sunday, October 4, 2009

Warner’s Music Returns to YouTube Following Nine Month Hiatusb

In 2008, Warner Music Group pulled all their videos from youtube over a licensing disagreement. Now, WMG and youtube have finally settled their differences, and WMG videos will be up and running on the site by the end of the year.

WMG was given a lot of flack from viewers and even their signed artists for pulling the videos. Obviously if there was a licensing disagreement it makes sense to put the contract on hold, but the label did suffer and many fans were disappointed., the most well known website known for their library of videos, is one of the most popular promotion outlets that artists and musicians can use to their advantage. It opened up the door to the public and allowed all users to post their own videos to get their music and talent out on the web. But what is interesting about, is that it also benefited signed musicians as well. Before youtube, people watched MTV and VH1 to see their favorite videos, but fans can access any video at any time. That makes them more likely to stay in tune with their favorite artists and keep track of what they have done throughout their career.

Big names are signed to WMG and they made a good move by finally coming to an agreement with youtube.

-Lyndsie Klott

1 comment:

  1. The removal of those videos is equivalent to someone shooting themselves in the foot. YouTube is a great marketing tool, probably one of the best on the internet. It is good for the company that they reached an agreement.
    Even though we see these types of cases all the time, especially in relation to YouTube, it always surprises me how ignorant these companies can be when it comes to making use of the internet. I would agree with someone removing albums from YouTube, as people do upload music albums to the site for listening. But to remove their own videos that were made to promote the artist, there is no sense in that.
    Nice article.

    - Derek Jenkins