"Bands featured on the “New Moon” soundtrack will join the tour at select locations, with Death Cab For Cutie, Anya Marina, Sea Wolf and Band of Skulls scheduled to perform at the November 6 event, which is open to the public."
I think this is a great way to campaign not only the soundtrack and movie, but also the artists. Consumers that may not regularly listen to these bands will get to experience a live performance. People interested will have to sign up at select Hot Topic stores, and Nordstroms, which will allow the artists and there labels to record important information about new demographics.
- Valerie South