Monday, October 26, 2009

Twilight Mall Tour

I found another article regarding the release of Twilight. The stars of the movie will be embarking on a mall tour across the country. Another interesting part is that the mall tour will feature artists from the Twilight soundtrack.

"Bands featured on the “New Moon” soundtrack will join the tour at select locations, with Death Cab For Cutie, Anya Marina, Sea Wolf and Band of Skulls scheduled to perform at the November 6 event, which is open to the public."

I think this is a great way to campaign not only the soundtrack and movie, but also the artists. Consumers that may not regularly listen to these bands will get to experience a live performance. People interested will have to sign up at select Hot Topic stores, and Nordstroms, which will allow the artists and there labels to record important information about new demographics.

- Valerie South


  1. That does sound like a great opportunity for those artists. I will be curious to see what the turnout actually is, if there is any information regarding that in the future. From what I've read on the article, it seems like they are going about this in an effective fashion.
    They did a mall tour for the first film as well, right?

    - Derek Jenkins

  2. this was done last year as well. except without the bands. I remember having to work the event at orland square mall. it was a meet and greet with robert pattinson. those girls scared me. they were screaming non stop. But yea, its a great event to create even more buzz about the movie AND soundtrack


  3. oh and heres more info for the tour:

    Go to any of the Hot Topic locations listed below at 8:00AM on October 31st, 2009, and purchase a commemorative The Twilight Saga: New Moon Tour T-shirt. You'll get a wristband* that'll give you access to the event at the location you purchase your T-shirt from

    Its also a way to increase revenue on merchandise for the twilight saga