Sunday, October 18, 2009

Technological Tendencies

I read an article this week about the tendencies of men to "go digital" more often than women.

In several respects, men seem to be more attached to technological advances than women. In a study, males were more apt to utilize online news pages than to read print newspapers or magazines. Also, more men have adapted to online radio as a replacement for regular radio. Television technology is also discussed, with men being more willing to pay subscription fees for ad-based online TV sites.

The study also provided some overall statistics about age-related tendencies. The results seem to be somewhat consistent with what we likely perceive them to be. People in the 18-34 age group are more likely to replace print content with internet services, while people 35+ consider print publications to be more valuable.

This information can be beneficial in deciding which mediums to use for marketing to particular demographics. Internet platforms may be especially useful for marketing to men in the 18-34 age group, while print ads perhaps could be more effective in marketing to women or older people.

Here is the article that I read:


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