But this week, Pain started working with another new technology: The iPhone. Along with developer, Smule, T-Pain has released an iPhone app that sold 300,000 units at $2.99 each. Now those are some pretty impressive numbers, especially considering the promotional benefits of having such an app.
To boost sales further, T-Pain has also created a contest to go along with the app. The contest involves uploading a video of yourself singing along with the hugely popular, "I'm On A Boat", and offers the winner $5,000 and the chance to hang with T-Pain himself.
For a musician like Pain, this is a great move. He knows that his fanbase is hip to new technology, and with a large number of them buying ringtones, iPhone apps aren't too far off. This is spot-on promotion, and it's been monetized. This is a great example of what it takes to maintain current in today's music biz.