Wednesday, September 30, 2009
It was stated that last Tuesday Sean "Diddy" Combs signed a deal with Universal Music Group's Interscope Geffen A&M label. In the deal all of Diddy's future albums will be released and it will also create a new Bad Boy/Interscope joint venture. Interscope, which is headed by Jimmy Iovine, has a long history with hip hop. In fact, it is home to labels like rapper 50 Cents' G-Unit Records and Eminem's Shady Records but also pop artists like Lady Gaga and Nelly Furtado.
Tuesday, September 29, 2009
Monday, September 28, 2009
I have been following this story for the past couple months just to see how it plays out and have just recently found some results. Albums being leaked has been a problem way before internet downloading, I can remember buying a Bad Religion album off ebay a month before it came out because someone got a copy, burned it, and was selling it online. Now, with internet downloading, this process of getting leaked music is faster, more available, and most importantly... free (unlike the album i had to purchase off of someone when I was 15). This recently became a problem for a band that I like called Thrice. In early August I saw a posting that their album was leaked online over 2 months before the release. Most of the time when I see an album is leaked, it's usually only a couple of weeks prior to the release date and the band or musician continues on as planned. However, with this leak happening two and a half months early, Thrice had a major problem as to how to handle this situation with affecting album sales. The album was leaked around late July and had an intended release date of October 13th. The band scrambled to find a solution since they obviously did not want to have people steal their music but also because the copy that was released was stolen through Vagrant Records computers which had a voice over on every track, stating something along the lines of how the album hasn't been released yet. As most of us know, there are many things that go on in those remaining months between the actual album being finished and the physical release date. This situation threw off all the plans they had on how to market this album and we're faced with a new challenge of how to get people to still purchase their record and when. To settle, they ended up releasing a digital copy of the album on August 11th available for purchase and also had it streaming on their myspace. The physical release date was bumped up to September 15h and in an attempt to encourage fans to purchase the album, it came with a free digital download card that contained 5 B-side tracks that were not on the original release which included unreleased songs along with covers. The interesting thing about this is that despite the leak and free streaming, the band still managed to come in at 47 on the billboards top 100. This was the main reason I was following this story, mainly because I wanted to see how loyal fans can be in situations like this. With the rapidly changing music industry it is interesting to see how fans and bands respond to situations like this. Thrice had to market their album in a whole new direction to encourage fans to purchase their album and in this case I believe was still a success. Below are several articles on the story you can read dating from their responses to finding out about the release, to the billboards report just recently.
They say Vevo would create a more sophisticated way to experience music on the web, describing a site that would be the music industry's version of Hulu, the popular U.S.-based online TV service backed by NBC Universal, News Corp (NWSA.O) and Walt Disney Co (DIS.N). NBC Universal is 80 percent owned by General Electric Co (GE.N) and the remainder by Vivendi."
I think that the idea of Vevo is a better way for people to stream music videos. It is sometimes hard to find an official music video on youtube, so this site would hopefully solve those problems. It would also be interesting to see how else they could link music sales to this website.
- Valerie South
This article covers the sales of the Beatles remastered albums which have done incredibly well. It raises the question that maybe music sales are not quite as bad as some think. My personal opinion is that maybe music these days just is not as good as it used to be. Much of the popular music today does not have anything of importance to say, most of it lacks any real artistry and originality. The Beatles sales show that if there is a product out there that actually has quality, consumers will buy it. If there were remasters of other influential bands I'm sure they would have similar success. I think record labels today will put out a record that has a few songs that will have success on the radio because they are catchy and think that that record deserves to get a million sales even though the song has the same format as every other song on the radio. The songs say nothing of importance, and lack any real artistic expression. A song that has a catchy chorus and a beat that people will dance to will no longer get you a platinum record, but maybe if you start saying something in your music you can have a little success.
Sunday, September 27, 2009
In the past few years, we have seen a number of artists utilize the technology of streaming live concerts to their fans on the internet. Radiohead did it. The Dave Matthews Band did it. And more recently, many lesser-known bands have been catching on to this trend. And hey, you can even watch concerts on your iPhone.
Many sites are available for artists of all kinds to create their own live concerts. DMB used Hulu to broadcast their concert at Beacon Hall back in June. In August, Apple provided a concert from electronica band Underworld for iPhone users. But these major outlets are not the only sources for this kind of event. Websites like UStream, which is known as a site utilized mostly for live podcasts, could be used to record any band performing live for their fans anywhere in the world.
Now, depending on the popularity of a band, this may or may not prove to be a useful marketing tool, but if worked correctly it could get a band or artist out onto the internet live, giving fans and "passersby" the opportunity to experience a concert as it happens. It surprises me that something like this has not been made popular before now. It is quite simple to record a performance at a professional venue, or anywhere else a performance could take place.
This idea can help to reach out both to fans who are not able to attend certain concerts due to distance, as well as allowing new fans to discover a group in an easy, interesting way. Bands could potentially utilize this technology for more than just concerts; live updates from band members during recording sessions, tours, or any other time could also give people additional opportunities to connect with the band.
So what we see with this seemingly new idea is the possibility of getting music "out there", as well as reaching out to the public and giving fans more chances to enjoy a band's music. I would suspect that this will begin to catch on even more in the next year or so. I would not be surprised to see Apple, Hulu, and other major video-streaming sites to start providing live performances on a regular basis.
Here are some links that relate to this:
Saturday, September 26, 2009
Friday, September 25, 2009
I think if this were to happen, it could come back to hurt iTunes. In the article it states that after the price increase earlier this year, sales dropped noticiably in the following weeks. So if it dropped after a slight price increase, just imagine how much more they would drop after a bigger price increase. At the end of it all, I think it comes down to how much the consumer is willing to put up with, because if they aren't...It'll be a not so bright future for iTunes.
- On Billboards Comprehensive Albums Chart, The Beatles had 18 titles listed, 5 out of the top 10, and nine out of the top 20.
-In Japan, all 14 remastered titles made Japans top 25, including seven of the top 10.
-In Italy and Belgium, The Beatles have 17 titles in each countries top charts, a record for both countries record sales.
-The Beatles hold 16 out of the 17 slots on Korea's Hottracks album chart.
Now I'm not saying that this is proof that CD's are still completely relevant, and I'm definitely not saying that many (if any) bands have the ability and pull to do even close to what The Beatles have done this month. But I do think that The Beatles make the case for the continuance of strong marketing plans for physical copies of music.
I would venture to guess that almost everyone who will read this was aware of The Beatles big release day well before the ninth of September. While that has a lot to do with The Beatles being The Beatles, I think that the facts above help make the case for the physical release.
Perhaps marketers should put a little more effort into pushing the CD's that are wasting away on the record store shelves; It seems that every ad I see for a new release has the iTunes logo on it somewhere, and while iTunes is a huge way of revenue, Beatles day proves that if people think that a record is worth it, they will wait, and they will pay for it.
Thursday, September 24, 2009
Wednesday, September 23, 2009
This tour is obviously being marketed as a scandalous and sexy tour, which is obviously what sells in the music industry today. It goes right along the lines of the popular rap videos with all the scantily clad women and such. It is well known that both of these artists are over the top performers, and this video shows that it will be much of the same from them, but on a higher level. This marketing campaign is quite different from previous efforts... when was the last time you saw something this provocative? This...
immediately come to mind. They were both hugely popular and created a resounding buzz. Kanye's marketing approach may be ripping off of old methods, but I don't think it's going to make it any less successful.
It seems as if musicians today will never stop trying to plead with their fans in an attempt to get them to continue to buy their records. You can almost hear the tears coming from Lilly Allen's response as she begs her fans to continue buying artists music, though I am sure she's doing just fine financially. However, Muse singer, Matt Bellamy gives an actual logical solution that may be a step in the right direction to this on going consumer/artist battle. He is calling for a tax based system on ISPs for using copyrighted material. Basically what this means is that depending on how much a person downloads per day, he/she will be taxed a certain amount and that money will go back to the copy right owners. Stating how these internet providers are profiting from the millions of people who subscribe to the internet, yet they don't have to pay anything in return. Bellamy at least is recognizing that the internet is the new form of music broadcasting, however his ideas are still semi flawed. The problem with this is how will you monitor what it is that people download? Pirating will always find a way around this. So if you simply tax users based on their usage, is that really fair? People transferring large files are not always pirating and downloaded music, often times one has to send video, music, or images as a part of their job. Is it really fair to tax them because of this? In a situation like this it seems like the ISP's will start to loose major profit, which will then increase subscription cost and make things harder on the individual user. So while I believe Bellamy has a unique idea and is recognizing that file sharing is unstoppable, it's still an flawed solution. Yet, it is a step in the right direction and it seems as if record companies are starting to recognize that they can not win this battle. Since it may be impossible to monitor what exactly an individual downloads and tax them accordingly, maybe record labels should look at a new way of marketing their music completely for free. Because lets face the facts, if a user wants an artists music for free, odds are they can find it online and labels may not want to except this, but they are going to have to at some point. However, maybe they can maybe come up with some sort of catch to create their own downloading system like limewire or bittorrent, where they can monitor exactly what people want in their own form of a torrent downloading program and impose a small tax on an individual using that. They would have to include some sort of benefits or extras to draw users and market themselves apart to make someone want to use this instead of the already existing programs out there, but it is possible. A solution like this will not win over everyone but may get some people and that would be a small battle won.
Tuesday, September 22, 2009
Miranda Lambert first exploded onto the scene as a finalist in the 2003 season of the "Nashville Star" television series. She didn’t win – a result she has described as a blessing. “I was hoping not to win,” she once said. “The winner had to go in right after the contest and make a record in a couple of weeks, and I wasn’t ready.” Some would think that is big talk from a small-town Texas girl. But six years later she is about to release "Revolution" on Tuesday, September 29, which is one of the most highly anticipated country releases of the fall.
The article I have posted below explains how the ringtone industry, just a few years old, has already begun to decline. Citing new mobile phone technology as one of the main reasons for the decline in sales, people are now able to purchase entire songs for a dollar off of iTunes rather than pay a few dollars for a few seconds of the song. I understand this thinking, but I don't necessarily agree with it. I think the novelty of having your favorite song play has started to wear off, maybe even become annoying. I remember in 2003 I was happy to pay ten dollars for 3 monophonic ringtones because it was a statement I could make anytime somebody called me. Now I have 1 ringtone and to be honest, I wouldn't care if I didn't have it anymore. I don't think the price has much to do with the decline in sales, afterall, people are still willing to pay as much as 2 dollars for a song to play on touchtunes at the bar and once that song is over, so is their money. I think the ringtone was simply a fad that took off unlike anybody had predicted, and now the fad is dying.
The music ringtone market is continuing its steady decline, according to a new study from industry research firm IBISWorld. The company forecasts that revenue will decline for the second consecutive year down 15% to $750 million from its $880 million peak in 2007.
Growing demand of downloads, worth an estimated $1.94 billion, are the reason behind the eroding mobile ringtone market according to the study. Early ringtones were bought via text and cost consumers up to $5 a song. Today songs can be purchased for less than a dollar.
“Music ringtones practically boomed overnight, but with two consecutive years of decline it seems the industry is exiting just as rapidly as it entered,” said Toon van Beeck, senior analyst with IBISWorld. “And with the ringtone market already reaching its decline stage, its life cycle is only expected to last about 15 years.”
“Mobile Phones are now truly wireless Internet devices and allow consumers to download full songs for ringtones rather than the 30-second versions available in the past,” said van Beeck. “Providers like iTunes and Amazon.com have revolutionized the way we buy and use music, driving consumers to hang-up on ringtones.”
As album sales decrease, record labels and independent artists/bands think of innovative ways to sell as many albums possible. Some album releases will have the option of a deluxe edition which may include a DVD, bonus tracks, etc. Others may include a free limited edition t-shirt with the purchase, or a special combo price for a CD/EP package. With the competition of itunes and illegal downloading [especially], some consumers need an incentive to purchase an album digitally and/or physically.
Monday, September 21, 2009
I think that this is a great and exciting approach to getting Pumpkins fans, old and new, pumped for the new release. The idea is new and fun, and will give the consumer a sense of anticipation and involvement. On the other hand, by releasing these 44 tracks for free (and not even giving the consumer an option to name a price like Radiohead), the Smashing Pumpkins could be taking a risk. I don’t know too many die-hard SP fans but I’m assuming many have not been as loyal to the band since the line-up changed quite significantly, this album leaving Corgan as the last remaining original member. Their only profit will be made from these highly limited edition EPs and box sets, which I am assuming will cost a pretty penny. How many die-hard Smashing Pumpkins fans will actually be interested in the new album, let alone purchasing the EPs and box sets? Time will only tell for the success of the new album. So get ready for the first free download of the series of 44 around Halloween time, I’ve already marked my calendar!
article referenced: http://www.smashingpumpkins.com/pages/news/announcement-from-billy-corgan-about-new-smashing-pumpkins-album
Sunday, September 20, 2009
"Beginning today fans can go to LiveNation.com and purchase a Club Passport. A list of participating shows will be immediately available. Every Monday thereafter, Passport holders log on to LiveNation.com/Passport or follow LiveNation on Facebook or Twitter to see the list of participating club shows in their city and to reserve their ticket. The Club Passport holders just bring their Live Nation Club Passport number and photo I.D. to the club’s box office and get in with no extra charges."
Here is a link from Radiohead that is similer to my post execpt you could pay however much you wanted for their album.
This issue leads to another interesting topic of discussion- the effect of alternative services on the music industry. While free music services such as Pandora, Rhapsody, and iLike has proven to encourage their users to actually purchase music, there have been doubts concerning their impact on music sales. The suggestion is that rather than causing users to purchase music or concert tickets, they simply create purchases that would have occurred with or without the programs.
With this information, the importance of iTunes in today's music market becomes much more evident. The possibility that iTunes could lose attention from Apple is a scary one considering that no other music service comes close to offering as many opportunities to artists and customers. Sure, if iTunes lost users to other services, online music would still continue to flourish, but how would the landscape of free vs. purchased change? From a marketing perspective, we should hope that Apple continues to focus on new ideas and strategies for its iTunes product. This software is an incredible tool for artists, and its constant debuting of new features keeps it in place as the online music giant that it is. Losing iTunes is losing the largest music purchasing platform in the world, and while it does not appear that we are too far into that danger zone, we should hope that Apple does not abandon the creative possibilities that lie in the soul of iTunes.
I referenced these articles in writing this blog post:
Saturday, September 19, 2009
Friday, September 18, 2009
I found this article, once again on hypebot. The post cited a report credited to Alexa measurements, which showed facebooks steady increase of unique users to the page over the past year, and myspaces just as steady decline in unique users.
The long and short of it is this: myspace, despite it's huge corporate advertisers and repeated layout revamps is losing steam due to emergence of facebook and (the article doesn't state it, but I think the same could be said about) twitter. myspace used to be THE place to promote yourself as a person or as a band, but as the article shows, there may be better outlets to market your work as an artist...
I think that today's fans are used to the super personal touch that seems to be more prevalent with applications such as facebook or twitter, that combined with myspaces outdated layouts and facebooks more user friendly set-up has really hurt myspaces popularity; And as an artist who has used both facebook and myspace for promotional purposes, I can see why. In my opinion, myspace needs to do a near complete overhaul to stay relevant with today's artists/marketers.
I'm all for musicians getting paid, but even I must admit this seems like a little much. I'm not saying Apple will call their bluff, but just imagine if you couldn't preview songs before you bought them. Would you still buy the songs or the album? I do think that a mutual agreement will be made but if one isn't, what could possibly come of this new proclamation by musicians.
Thursday, September 17, 2009
This article talks about the new music services that are battling over on demand Internet streaming music. Even though the sound quality is not the greatest, the free music and large music libraries keeping attracting users. Some services that are emerging with Imeem is Fizy, Muziic, Songza, Spotify, and Twones. Each of them have their advantages and disadvantages. For example, imeem lets users creates, share and discover user-generated custom playlists, video channels , photo slideshows, and blogs with other members who share similar tastes in music, video, art and pop culture. Imeem is able to provide fans with free on demand music and video streaming with costs supported by advertising and also having a partnership with all four major labels. In addition, thousands of artists and independent labels and music distributors offer their music and videos on the site as well. The social networking environment in these current times have proven to be a great marketing avenue for artists. This environment welcomes users to discover and share new music. On the other hand, it also opens the door for these programs to develop new strategies and products that will help introduce a more vibrant marketplace to the social networking environment.
Tuesday, September 15, 2009
I disagree with this article. Simply, because I think that people are more focused on the fun gaming apps than what Microsoft is actually trying to have available for their serious music listeners.
A new article reveals that music is not alone in dwindling sales. Video game sales are dropping quite a bit this year. Sales for this month compared to last year are down 16% and are down 14% year to date. This could be relating to the poor economy as many industries are down especially in the leisure department. Relating to the music industry, video games have become one of the more prominent sources for sync licensing. Not only are the soundtracks for these games fairly large, they also highlight the artists and songs, hopefully igniting an interest for the gamer to go and purchase the song. Just more dismal news in the music industry.
Monday, September 14, 2009
I think that this is a very creative and wholesome way to expand their fan base and a great way to get their name out there to everyone. Also, now parents who are alternative/indie rock fans don’t have to suffer listening to Hannah Montana or Alvin and the Chipmunks! There is a potential that this marketing could have a detrimental effect on the adults without kids that don’t already know the band. It could give them the reputation of being a children’s band. Either way, it gets the band’s name out there to spark an interest. You don’t even need to be 9 years of age to enjoy these songs, this one is my new jam… lol.
Sunday, September 13, 2009
Along with the ability to sell directly to Facebook users comes the access and exposure to the Facebook community. This platform acts not only as an easy "vending machine" of sorts, but also as a huge marketing machine. By allowing more opportunities for bands' pages to be explored and utilized, Nimbit provides the artist with an incredibly larger chance of being noticed via users' news feeds.
The great thing about this new innovation is the chance for artists and fans alike to have a sort of "one-stop shop" for music, merchandise, tickets, and various other products provided by the artist. Artists can use Facebook to track sales and trends, while users can discover music easier and faster. Overall, Nimbit's new platform seems to be a fantastic tool for artists to connect directly with their fans. The fact that it combines a multitude of services into one place leads me to believe that it will catch on and become more popular as time goes on.
The letter is signed "PW" referring to Pete Wentz. Whoever this band is, they either want Pete's involvement or they are using him as a way to increase the number of victims who follow this campaign. Underneath the letter, you find two more things: a downloadable mp3 and a search box with the words "Please Medicate Me" contained inside.
When you download the mp3, the file is titled, "petehatesthepill." When the file is opened, the title of the track is, "The answer is in the pill."
Since I was late entering this campaign, a lot of questions have already been answered. To get to the next step of this campaign you need to type in the search box "Prosopagnosia." This term is a disorder for people who cannot recognize other peoples' faces. How this word was figured out, beats me. After you type it in, however, it leads you to a new website that mimics Pete Wentz's blog site. At a quick glance, one would assume it were Pete's blog, until they notice the url is different. The site isalliesorenemies.com, which is also similar to another site owned by Pete calledfriendsorenemies.com. When this site opens, it displays the letter [viewed previously] several times. It also has a music player with two songs which have not been heard. Another difference about the fake blog is it is titled, "Change a boys life." Pete Wentz's actual blog is called "A Homeboy's life."
These songs are the purpose to the viral marketing campaign. The people conducting this want to reach out to as many people possible to listen to these songs, and talk about them. Already there is a buzz surrounding these songs, and so far no one even knows who they are. For a moment, people thought they were songs from The Cab'snew upcoming album. That was later confirmed to be incorrect.
This campaign is still occurring, and questions are still unanswered. To read Pete Wentz's point of view visit his blog. More information can also be found at absolutepunk.net. Read threads from staff and comments from those who are also following along.