Sunday, January 31, 2010
I read an op-ed in Alternative Press a couple years ago that said that the future would see musicians using corporations to reach more people and offer music for free. I think this plan, while it’s not going to entirely redefine the music business, is a step in that direction.
It would change how a band is marketed because they would have to partner with corporations that fit their image and are able to reach their target audience. For this to work, since the music is given away for free, the focus would be turned to compelling fans to buy their merchandise and subscribe to their website.
Angels & Airwaves’ last album, “I-Empire,” sold 268,000 copies in the U.S. so the question is whether there are 20 million people who would download the album even if it’s free and then whether 1 million people would buy memberships to the website or merchandise. I’m sure that Angels & Airwaves got a boost in their fan base because of the blink-182 reunion tour, but I really don’t know if there are 1 million people willing to spend money on them.
Saturday, January 30, 2010
I personally think this is a good idea because it gives record labels an innovative way to market music to consumers over the internet. They now have a stronger reason to entice consumers to buy music by making certain content (unreleased songs, ringtones, etc.) only available if you buy the MusicDNA format. I find this technology similar to the downloadable content game developers offer consumers through gaming platforms like Microsoft’s Xbox 360 and Sony’s Playstation 3, which adds extra content to a videogame for more hours of game play. MusicDNA will do the same thing as they keep consumers intrigued in a song or album longer than a few months as extra content becomes available with each update.
The only bad thing I see is that it may cost more to buy this format than the original MP3. I think this format would most definitely spike up prices for entire albums, and consumers may find themselves spending $15-18 dollars (again) for albums. Only time will tell where Bach Technology will go from here, but if all goes well with their beta testing phase we can expect to see MusicDNA hit the digital-sphere by this summer.
Submitted by: Jarvis R. Smith
1. Music Week
Friday, January 29, 2010
Thursday, January 28, 2010
“Thanks to the support we are getting from Netbiscuits, we’ll be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices. Through their exclusive technology, we’ll be able to offer consumers truly engaging mobile music experiences, that include the chance to generate their own content, leaving comments, uploading pictures, and chatting with each other via these mobile sites. UMG will continue to lead the way in adopting the latest technology to offer fans the most dynamic interactive musical experiences possible.”
Billboard argues that the iPad will not be as successful as the iPod or iPhone for portable music because of sheer portability, and seem pessimistic about it's potential success. They argue that not everything created by Apple succeeds, using the struggling AppleTV as an example.
P.C. Magazine notes that besides superior speakers to that of the iPhone or iPod, they do not see how it will be a superior vehicle for the enjoyment of music. They do note that the larger screen creates a more user friendly userface (easier to select music, create playlists, etc.) but they still give the nod to the iPod for portability.
I personally feel that the iPad targets book and newspaper readers. The success of the iPod and iPhone for music application has been because of the sheer portability. While the iPad's book, video, and photo applications seem very practical, I believe that the current iPad lacks the same potential for a portable music device that we've seen with the iPod and iPhone. Since this is new technology, only time will tell.
Wednesday, January 27, 2010
"Hope in Haiti" sold 175,000 digital downloads in its first two days on the market. Although it may not sell 600,000 in 7 days, if it continues to average 87,500 sales per day it will sell 612,500 in one week (although that probably won't happen).
In case you aren't keen on opening weeks, 175,000 digital sales alone is a record breaker. 600,000 would be unheard of for the gloomy music business of 2010.
Apparently George Clooney saw to it that 100% of the income for "Hope in Haiti" goes to help (obviously) victims in Haiti.
If I wanted any of the tracks on the album, I would actually buy this one. Buying musiProxy-Connection: keep-alive
.. imagine that.
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