We’ve been talking in class about how the CD is so ubiquitous and I think Dropcards are a great alternative. They’re versatile – you can sell them at shows or hand them out for free, include them with other merch, and you can change the content at any time. Dropcards also offers the option of e-mail collection where users would be prompted to enter their e-mail address after submitting their access code. This gives the artist more contacts and hopefully widens their fan base as well.
I think we’ll start seeing more Dropcards being handed out at shows because of all the extra benefits they offer to the artist. It’s a much better strategy than blindly giving people a CD sampler and hoping they actually listen to it and decide to come to your next show.