When purchasing tickets for the upcoming movie, "The Twilight Saga: New Moon," an email will be sent to you with a link to download a song off the album for free on iTunes. Fandango, iTunes, and Chop Shop/Atlantic Records have teamed together to present this giveaway. In the email is also a link to purchase the entire New Moon soundtrack. This is another marketing strategy for the album. Millions of people will be seeing the movie in theaters the first week it is released, and many have already purchased tickets, a month before the premiere on November 20th. Each person who receives this email will get a free song. Also, the email makes purchasing the album only a click away. Since the album was released four days early, the email also is a reminder the album is available to purchase right now.
The song chosen for the free giveaway was the exclusive remix "Satellite Heart (Air Mail Remix)" by Anya Marina. This is also promotion for this artist. Previously there was a lot of promotion behind Death Cab for Cutie's new single on the soundtrack "Meet Me on The Equinox." Anya Marina is also an Atlantic Records/Chop Shop. This will also bring more awareness for Anya Marina to fans of The Twilight Saga: New Moon.
~Laurel Zevitz
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