My article this week is about "famous" blogger Perez Hilton's music tour that featured up and coming indie bands over a 3 and a half week span in different cities in North America. The article states that the tour was "decently" successful. Stating that crowds were modest, ticket prices were lowered on the day of the show & tickets were even given away at some venues. Some music execs weren't even aware that these bands were going on tour. Not to mention this is a guy who now has his own label imprint over at Warner Music Group. I know, what the hell right?
From what I read, this sounds like a marketing failure to me. I think that this tour was given the green light because of his name & they figured that it would be a good way to give some of these bands some spotlight. Only problem is, I'm sure his readers aren't the target market for some of these bands. I only know, because some of the people I know that read his blog religiously have never heard of any of these bands. I can see what they tried to do...but in the end it was a failure.