Tuesday, October 20, 2009

U2 to Play FREE Concert on YouTube

This Sunday at 8:30 p.m. (PST) U2 will be taking the stage in the Pasadena Rose Bowl Stadium, fans across the U.S and 15 other countries will be able to tune in and watch the whole 360° show live and FREE on YouTube. This will be a first for YouTube ever to broadcast a complete concert live. Also a first for U2 because it will be their biggest audience, inviting millions of people around the country and around the world to participate in what said to be the world’s largest band on the world’s largest at home venue.

Maybe you are wondering well how can they?  The show will be presented as an ad-supported stream; the types of ads that will be used “are still to be determined,” said Chris Maxcy, Google’s director of YouTube partner development. “So we will continue obviously to look for opportunities to provide that value within the context of making sure that we’re covering ourselves and the band with respect to all licensing that we need to do.”

 What is even cooler is that fans will be able to chat with each other as they watch, using an integrated Twitter feed. Another thoughtful addition to U2’s free concert: a “donate now” button linking to the RED campaign, a charity co-founder Bono whose goal is to eliminate AIDS in Africa.



 ~Rachel August Millas

1 comment:

  1. Great idea to reach all the fans (and new ones) that can't attend the actual concert. Not to mention it's free, which I think will pull people in to watch it that weren't necessarily fans in the first place (like me)!

    -Woody Ellis