Animal Collective is releasing a reissue of their 2003 album Campfire Songs, under their own label, Paw Tracks in January, but currently all eyes are on this Amazon page which has an $11.38 pre-order price for something called Fall Be Kind, due on Domino 12/8. We've already had a Crack Box, so just maybe this is the new Animal Collective record everyone has been waiting for.
That's still not all, though. They are also working on an experimental film that is supposedly almost ready. In a recent interview with Sterogum, they discussed their plans for the movie, including possible hybrid performance/screenings ... and the Sundance Film Festival.
I think the album listing on Amazon along with the experimental film goes incredibly well with Animal Collective's already mysterious and eclectic image. The fans love that they are different than anything out right now and these new projects are of indirectly being marketed perfectly towards them by not being marketed at all. Only the die-hard fans will discover the mysterious album on Amazon, and that seems to be what they want. It will create a buzz in the Animal Collective world, but it will also keep them under the mainstream radar, which I believe is exactly what they want. The experimental film that they are creating only reinforces my point.
-Woody Ellis
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