A couple of weeks ago I wrote about the musician Mojo Nixon. He was releasing an album full of b sides and unreleased tracks. He was releasing this album for free exclusively through Amazon. He was also going to allow for his entire catalog for free for a limited time. The promotion is almost over and it has been incredibly successful. So far there have been over 1 million tracks downloaded. Mojo has done quite a bit of promotion for the release through his satelite radio broadcasts but the response was more than anyone predicted.
When I initially read this article I didn't think it would be this successful. There are still a few days left of the promotion and it will be interesting to see the final totals of this promotion, but I don't know if this has actually done anything for the parties involved. I'm sure Amazon has had a few increased sales, but other than that there seems to be no benefits. I don't see any sort of business model that based off of this, and it seems like this just might be a case of someone doing a benevolent act.
The followup article can bee seen here: http://www.hypebot.com/hypebot/2009/10/mojo-nixon-amazon-giveaway-tops-1-million-tracks-.html#more