Spike Jonze Explains His Kanye West Mini-Movie, ‘We Were Once a Fairytale’

Perezhilton.com is only one of many sites that post videos or links to tracks that have been leaked on the internet. Just like illegal downloads, the spread of leaked videos/songs is hard to control, and many people get to see or hear this stuff without permission before they are taken down because of legal action. Kanye West teamed up with Spike Jonze to make a short film that would eventually be released onto iTunes and made available for digital purpose. However, that film was leaked before it was ready to be released. Unfortunately for Spike Jonze, people got to view the film for free, but he realized that maybe their experiment with digital film release on iTunes might not be as successful as they were hoping it would be. Spike Jonze said of his digital release strategy, "I don’t actually know if that makes any business sense at all, because once it’s out there, it’s out there.” The same goes for leaked music. Once a new song has been leaked, it's already out there in the cyber world and there is really nothing you can do about it. It can be taken down until the proper date, but there are still people out there with the song and the file, and can still illegally spread it around. I know that Spike Jonze started to doubt the concept of short film digital release on iTunes, but I don't think that it should be out of the question. Music is leaked, and still for sale digitally iTunes. Why not do the same for short film? There will always be people in the cyber world who will get their music and film for free, but there is still a market out there of people who buy their music and films. May as well put the efforts out and see what you can still get than just get nothing at all.

-Lyndsie Klott

http://artsbeat.blogs.nytimes.com/2009/10/22/spike-jonze-explains-his-kanye-west-mini-movie-we-were-once-a-fairytale/?scp=6&sq=music%20marketing&st=cse