The letter is signed "PW" referring to Pete Wentz. Whoever this band is, they either want Pete's involvement or they are using him as a way to increase the number of victims who follow this campaign. Underneath the letter, you find two more things: a downloadable mp3 and a search box with the words "Please Medicate Me" contained inside.
When you download the mp3, the file is titled, "petehatesthepill." When the file is opened, the title of the track is, "The answer is in the pill."
Since I was late entering this campaign, a lot of questions have already been answered. To get to the next step of this campaign you need to type in the search box "Prosopagnosia." This term is a disorder for people who cannot recognize other peoples' faces. How this word was figured out, beats me. After you type it in, however, it leads you to a new website that mimics Pete Wentz's blog site. At a quick glance, one would assume it were Pete's blog, until they notice the url is different. The site isalliesorenemies.com, which is also similar to another site owned by Pete calledfriendsorenemies.com. When this site opens, it displays the letter [viewed previously] several times. It also has a music player with two songs which have not been heard. Another difference about the fake blog is it is titled, "Change a boys life." Pete Wentz's actual blog is called "A Homeboy's life."
These songs are the purpose to the viral marketing campaign. The people conducting this want to reach out to as many people possible to listen to these songs, and talk about them. Already there is a buzz surrounding these songs, and so far no one even knows who they are. For a moment, people thought they were songs from The Cab'snew upcoming album. That was later confirmed to be incorrect.
This campaign is still occurring, and questions are still unanswered. To read Pete Wentz's point of view visit his blog. More information can also be found at absolutepunk.net. Read threads from staff and comments from those who are also following along.