This article talks about the new music services that are battling over on demand Internet streaming music. Even though the sound quality is not the greatest, the free music and large music libraries keeping attracting users. Some services that are emerging with Imeem is Fizy, Muziic, Songza, Spotify, and Twones. Each of them have their advantages and disadvantages. For example, imeem lets users creates, share and discover user-generated custom playlists, video channels , photo slideshows, and blogs with other members who share similar tastes in music, video, art and pop culture. Imeem is able to provide fans with free on demand music and video streaming with costs supported by advertising and also having a partnership with all four major labels. In addition, thousands of artists and independent labels and music distributors offer their music and videos on the site as well. The social networking environment in these current times have proven to be a great marketing avenue for artists. This environment welcomes users to discover and share new music. On the other hand, it also opens the door for these programs to develop new strategies and products that will help introduce a more vibrant marketplace to the social networking environment.