Music Videos

One article I read this week discussed the deal that is being finalized between Warner Music Group and Youtube to finally allow them to play Warner Music Artists videos on youtube again. I think it is important for Warner to make a deal because youtube is the most popular video sharing website, and a great marketing tool. Also included in the article was an explanation of Vevo. Vevo is a new music video website that is being created. Below is a clip from the article.

"Music industry insiders say that Web videos are catching up with radio and music television as one of the most important music discovery tools for fans.

They say Vevo would create a more sophisticated way to experience music on the web, describing a site that would be the music industry's version of Hulu, the popular U.S.-based online TV service backed by NBC Universal, News Corp (NWSA.O) and Walt Disney Co (DIS.N). NBC Universal is 80 percent owned by General Electric Co (GE.N) and the remainder by Vivendi."

I think that the idea of Vevo is a better way for people to stream music videos. It is sometimes hard to find an official music video on youtube, so this site would hopefully solve those problems. It would also be interesting to see how else they could link music sales to this website.

http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSN289202220090928

- Valerie South