On the track, "I'm So Wavy", The Game hits Jay with such lines as "No one on the corner got swagger like you? That's cause no one on the fucking corner is 42."
...And Jay hasn't responded.
Due to Jay-Z's recent release of Blueprint 3, the rap icon is having no trouble getting press these days. On the other hand, The Game, whose last release was 2008's The Doctor's Advocate is just getting geared up to release The R.E.D. Album this November.
Let's be real: battle-rap and beef have been promotional tools for many years (Biggie/Tupac, 50 Cent/Ja Rule, and *ahem* Jay-z and Nas). But there hasn't been a lyrical attack this fierce since...well...it's been awhile.
What I'm getting at is that in modern rap's mixtape culture is the perfect breeding ground for a strong marketing campaign grown out of this vicious, vicious attack.
Get it Game.