Saturday, September 19, 2009

The Reverb Store: A New Platform for Artists

In October, Reverbnation, a leading online marketing platform for nearly 500,000 industry folk (bands, managers, labels, etc.) will debut its new site known as The Reverb Store. This project is the result of a partnership with eCommerce leader Audiolife.

The Reverb Store lets any artist sell numerous types of merchandise. Items are produced per order, so there is no inventory to pay for upfront. It works directly to Reverbnation, allowing bands to promote and generate revenues together seamlessly.

In addition, The Reverb Store works on Facebook, Myspace, and Twitter, and has a widget that can be placed on the pages.

While I do have a Reverbnation account, I do not actively use it as a promotional tool. With this new platform, I will definitely be giving it a try. The widget for other social networking sites is a simple, but good aspect of The Reverb Store. More importantly, the ability to have each product produced per purchase is a truly great idea.

Check out The Reverb Store when it launches in October

Alex Katz

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