I think that P2P is and should be viewed as a promotional tool. We, as an industry, should be less focused on physical and digital sales and start focusing more on live performances and merchandise. This P2P is such a powerful tool to getting an artist heard, helping them expand to more then just the target audience. If something is good and free, then it is going to spread a lot faster then the old way ever did. This simply gives an artist more of an audience, but still not as much sales of CD's or digital sales. This is where it get tricky. We now have to really question what we are actually selling and become more creative with the product we are selling. If this means throwing a t-shirt with a digital sale of a CD, then so be it. If this means we have to focus more on live performances, then I'm all for it. We of course are already seeing this, but to really embrace P2P as a form of promotion is the best way to go about things. P2P will decrease certain sales, but will double promotion to the point, that if played right (if we address the right products), should increase fans, making up for what we are now lacking in profit.
The product is turning more and more to the artist and not so much the album. This means we need to be more creative in how the artist/labels can make money off the popularity of the artist as an entity. Either way, no matter where the industry goes, music fans can't steal the feeling/experience of a live performance and this will always be one solid way to make money for music artists.
By: Andre Rodriguez