Tuesday, September 29, 2009

3OH!3 wants to be a millionaire

Recently, the band 3OH!3 was featured as a question on the television show Who Wants to be a Millinoaire? The question read, "The musical duo 3OH!3 takes its name from the area code where the group first formed, encompassing what U.S. city?" This question is marketing the band 3OH!3 to a different demographic. Normally 3OH!3 would be featured on television networks such as MTV, VH1, and FUSE, shows on theCW, abcFamily, etc., attracting a younger audience. Audiences tuning into Who Wants to be a Millionaire typically are older, potentially the parents of 3OH!3 fans. It's the new Wheel of Fortune or Jeopardy for our parents generation. How is marketing the band on this show affective? Parents are the ones giving their kids money to buy albums and/or purchasing tickets and taking their kids to the concerts. If the parents are hearing about the bands, the kids are or will be as well.

~Laurel Zevitz

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