Tuesday, November 17, 2009

Words With Friends...and album advertisements

One of my favorite games on my iPhone recently is "Words With Friends." It's an app that allows you to play scrabble against your friends either on one phone while passing back and forth, or from different phones, anywhere in the world. And if you dont have a friend to play against, you can select to play a random opponent. Anyways, this app is extremely popular. There is a free version (which of course has all the advertisements) and a version with no advertising for a small fee. Well, most people don't mind the occasional ad pop up, so they go with the free version. Since this app is very popular, bigger companies (toyota, axe, netflix) are placing there ads in the rotation.

While playing recently, I noticed there were several advertisements for newly released albums. What made this advertisement different than the ones i've seen in the past, is there is the option to be directed to your iTunes on your iPhone to download the album if you are interested. The ads pop up quite frequently while playing. So the player sees them often. Even if they dont purchase the album, it raises awareness that the album is available.

The market surrounding this app is also very broad. People from all ages, locations, and backgrounds play. Advertisement placement throughout this app is brilliant.

~Laurel Zevitz

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