Amazon is giving away a free song by Anarbor. The song chosen for this promotion is their acoustic version of "You and I." This promotion is beneficial to Anarbor to get their music out to those who have not yet heard of them before, but are curious of their sound. For the most part, it seems more beneficial to Amazon. Upon visiting the link for Amazon featuring the free Anarbor song, consumers will click on "Get MP3". Once clicking on that link, it will take you to a new page, asking you to sign in if you are already an Amazon customer. If you are not (and this is what Amazon is hoping for), it asks you to sign up with Amazon, providing them with an email address and billing address (but not asking for credit card information yet). Once becoming a customer, it takes you to a screen where you can download the song. BUT FIRST, Amazon makes sure you have their Mp3 Downloader program. It's a free program that allows consumers to download music which will automatically send the downloaded tunes to your iTunes or Windows Media Player. Amazon is hoping consumers download this program which will download the free MP3 from Anarbor. Once downloaded, consumers are able to download the free song.
The only downside to this promotion is the number of steps required for one song. However, each step is quick and easy, so as long as the consumer is willing to do it, they'll get the free song they want. I think it is a great strategy on Amazon's part, and a good opportunity for Anarbor to be apart of it.