Monday, November 9, 2009

Kenny Chesney 3d

Sony Pictures will bring Kenny Chesney to movie theaters in April in a limited-engagement concert film, "Kenny Chesney: Summer in 3D."

Director Joe Thomas shot footage during Chesney's recently concluded Sun City Carnival concert tour. The film will be released through Sony's new business unit, the Hot Ticket, established to bring cultural and entertainment events to digital theaters.

Chesney has sold more than 35 million records and notched 19 No. 1 hits, including "When the Sun Goes Down," "Beer in Mexico," "Everybody Wants to Go to Heaven" and "Anything but Mine."

I think this is an excellent opportunity for Chesney to gain more fan base, but also connect with his current fan base. People who may catch the concert at the movies, might be more likely to attend a concert after seeing this, or vice versa.

- Val South

1 comment:

  1. Kenny Chesney and 3D are some of the last things that I thought I would ever hear in the same sentence! This does seem like an interesting idea for marketing, and I do agree that if someone saw this at a theater, that might make them want to see it in person at some point. Neat article!

    - Derek Jenkins