The article that I'll be discussing is about Live Nation making some of their concerts available for download on iTunes. It's described as a smart piece of brand extension & it debuted this past Tuesday. So far exclusive performances from OK Go, Jesse McCartney, Saving Abel, A Fine Frenzy, Duffy, Ziggy Marley & Plain White T's have been released this week, with more to follow.
Personally, I think this is a GREAT idea. This is something that I think should of been done quite some time ago. As a fan of live shows, I may use this feature to catch a preview of upcoming shows that are coming to my town or shows that aren't coming to my town or if I happen to miss a local show, hopefully it'll be there on iTunes for me to catch. I really see this being a success for both parties. Live Nation is really showing that they're on top of their game this year.