Monday, November 23, 2009

Tommy Lee "Crowdsourcing"

The article I read is about Tommy Lee's new album "Public Mayhem". Tommy Lee reached out to fans all over the world, and made it possible for them to download a number of tracks from the album, and submit their own parts to the songs. He says that at first he was worried that this would not work, but has quickly come to realize that there are many talented people in the world.

Lee notes. "These days you've got to have some way to involve their fans so it's an experience, not just another record, and involve your fans. This just seemed like a perfect way; you can download the tracks for free, get involved, take some ownership, tell your friends about it, maybe be in an album. And the enthusiasm is overwhelming. I've never experienced anything like this."

I think this is a great marketing tool. There is nothing like getting fans involved one on one in a way with the artist. It really gives them a chance to try and experience what it is really like to be a rock star. If they are even talented enough they may end up being apart of the song on the album. I think artists and marketing teams need to realize that just putting an album out there isnt going to sell itself anymore, you have to be unique and creative and form your own strategy to draw fans in again and again.

- Valerie South

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