Saturday, November 14, 2009


Shazam Encore recently debuted on the iPhone. Apparently, Shazam Encore is a music discovery application that allows people to "learn more about their music." It also allows people to find music that is similar to the music that they already like. This new version of Shazam features some improvements and new functionality. Shazam also can apparently detect what a song is if you put your iPhone or iPod touch close enough to the speakers. This means that it will tell you who the artist is, song name, etc...
With this new release, the app is being considered a premium program, meaning that you need to pay for it now. The free version of Shazam will still be useable and downloadable. However, new users of the free version are limited to five Tags per month.
This seems like a neat program, although I have yet to use it myself. It also helps in introducing people to new music and would lead to at least some increased sales. Apparently it features Twitter and Facebook integration of some sort, so I am sure that there is some additional marketing opportunity in that functionality.

- Derek Jenkins

1 comment:

  1. im glad i bought it back when it didnt cost able to tag more than 5 a month since i got it early enough

    but yea this app is useful at times

    on a marketing standpoint as well....when u tag a song, it provides a link to download the song/album on itunes. getting you to buy it.