Saturday, April 3, 2010

Don’t Sleep on Geolocation

A few posts ago I mentioned how SPIN magazine teamed up with Foursquare to host a musical scavenger hunt for SXSW . A recent post on Hypebot analyzed the use of Foursquare and other geolocation services during SXSW. The point they were making was how useful these geolocation services are in terms of attracting crowds to events. Also, for using it has as a tool to market your business or band to a larger audience.

I thought this was interesting because these services play an important role in tracking where your audience comes from. Also, these services offer new ways for bands to interact with their fans, and gives them an opportunity to host special contest using geolocation to get people involved with an event. Overall, these networks are still new to the social media market, but with more bands and businesses finding creative ways to use them. I’m sure we’ll see more innovative marketing strategies to come into play.

Submitted by: Jarvis R. Smith


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