I think this scavenger hunt is interesting because it’s a creative way for SPIN to gain more readers to their magazine. I have no doubt that one of those rewards will be a year subscription to their magazine, and few other products/events they’re sponsoring. Also, this is good for Foursquare because they could get more people to use their service after using it during SXSW. Overall, I think this type of fan engagement and partnership between companies needs to occur more often because it provides new ways to enhance the way music can be marketed via mobile phones. I can only imagine how this type of interactivity would work for a band releasing an album.
Submitted by: Jarvis R. Smith