Saturday, March 6, 2010

SXSW gets a new SPIN with the help of Four-squares

South by Southwest is just around the corner and as fans, bands, and industry players get ready to head to the south, SPIN Magazine is teaming up with social network Foursquare to create a musical adventure like no other. What Spin and Foursquare plan on doing is creating a musical scavenger hunt that people must do in to do in order to collect special badges SPIN will offer. One scavenger hunt they have requires people to check out three bands with an animal related stage name to gain the “Animal Collector” badge. With each badge a person collects they will get a reward.

I think this scavenger hunt is interesting because it’s a creative way for SPIN to gain more readers to their magazine. I have no doubt that one of those rewards will be a year subscription to their magazine, and few other products/events they’re sponsoring. Also, this is good for Foursquare because they could get more people to use their service after using it during SXSW. Overall, I think this type of fan engagement and partnership between companies needs to occur more often because it provides new ways to enhance the way music can be marketed via mobile phones. I can only imagine how this type of interactivity would work for a band releasing an album.

Submitted by: Jarvis R. Smith


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