Sunday, April 4, 2010

How Did Justin Bieber Get So Popular?

I think we’ve all noticed that Bieber fever has taken over the minds of many teens and tweens. With the release of his new album, “My World 2.0,” it’s estimated that Bieber will have grossed around $15 million in total recorded music sales in the United States without the help of a Disney show. So how exactly did he get this successful this quickly?

The answer seems to be in how often Bieber releases content. Since April 2009, three official videos have been released, two albums, and three singles – that’s a total of 18 tracks within nine months. I think that this is something all artists can learn from.

Music listeners (and people in general) have ever-decreasing attention spans and to be successful, an artist needs to keep a constant presence in the minds of their consumers. These days it seems like the focus is more on singles like it was in the sixties when artists were active all the time. So if there’s one thing that Justin Bieber can teach us, it’s that success comes in large part by constantly giving your fans new content.


~Emilia Segatti

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