Rhapsody, an all-you-can-listen music subscription site, has cut it's prices from $14.99 to $9.99. This fee allows users to listen to Rhapsody on their computer as well as one other device, such as an iPhone or MP3 player. This price cut has come at the same time that Rhapsody became independent from RealNetworks, a Seattle-based technology company.
The reason behind Rhapsody's lowered price is that they have been listening to their customers. "They wanted it to be more affordable. We’ve made it more affordable. They wanted the service on their mobile device. We added Android. BlackBerry is next. We’re offering our customers the ability to listen to all the music they want, wherever they want, whenever they want." said Jon Irwin, president of Rhapsody.
In order to succeed and compete with competitors, it is important to listed to your target market and what they want, then give it to them.
by Rebecca Weyhrauch