I came across an interesting article on Yahoo!’s Associated Press speaking about the cloud and how many companies like Rhapsody have been using it for streaming music over the internet and on mobile devices. Associated Press gave some insight on why the cloud is beneficial for some music listeners, especially the ones who have a wide variety of musical tastes, and consume new music daily. At the same time they focused on why the cloud hasn’t crossed over to the mainstream. One point AP makes is that the cloud hasn’t been marketed well enough to the masses to make them understand why it’s better than buying music in stores or online. Also, many consumers do not like the idea of having to pay a monthly bill for music. Along with these issues for the consumers, record labels are hesitant of moving to the cloud because it hasn’t proven itself as being a strong way to generate revenue from music streams.
I think the cloud is still something that needs to be developed. I’ve been researching this for the past few months, and it sounds like a great concept expect there are a lot of issues on the legal side that stand it its way (read this article). So, I can understand why many labels are wary of joining. Given more time, I think the cloud could be the thing that reinvents record labels, and make them work within the digital era of music.
Submitted by: Jarvis R. Smith