Chain Mail Music

Everybody has that friend who sends chain mail religiously, as if they really would have "7 years of bad luck if you don't send this to 10 friends." If you aren't that friend, most likely you find it annoying when you receive these kinds of emails and texts, but what if it was music being sent to you?

The band Skybox has embraced filesharing by its fans and are encouraging it through chain mail. What the band is asking it's listeners to do is pick their favorite song and send it to 10 friends (without any threats for bad luck). There are even "share" buttons on their website music player to make it easy for fans to send. This benefits the band because it increases the amount of people hearing about Spybox, listening to their music, and the band also has access to the email addresses and can send other information (tour dates, release dates, etc.) directly to their fans.

Source: www.hypebot.com

by, Rebecca Weyhrauch