The band Skybox has embraced filesharing by its fans and are encouraging it through chain mail. What the band is asking it's listeners to do is pick their favorite song and send it to 10 friends (without any threats for bad luck). There are even "share" buttons on their website music player to make it easy for fans to send. This benefits the band because it increases the amount of people hearing about Spybox, listening to their music, and the band also has access to the email addresses and can send other information (tour dates, release dates, etc.) directly to their fans.
by, Rebecca Weyhrauch