Friday, February 5, 2010

Slash's Contest

In hopes to promote his first solo album on April 30, 2010, Slash Hudson has teamed up with Guitar Center and is offering a contest for unsigned bands to win the opportunity of recording an 3-song EP with one of the greatest guitar players in the world. Winners will have their single featured on iTunes and will also win a bunch of free gear from Guitar Center and Ernie Ball.

Slash quotes that,

"he's excited at the opportunity the contest will provide for emerging acts to gain recognition. The contest coincides with the "Shred with Slash" guitar strings promotion that offers a 2-hour master class with the guitarist, among other prizes."

*This is a great promotion and marketing strategy because it gets consumers that are also involved with music excited for not only for Slash's solo album to come out, but gives musicians an opportunity to put their music out to the public and be involved in a once in a lifetime opportunity. The fact that Slash will be personally listening to everyone's submission can make them a bigger fan of Slash and his music.

-Abby Goldstein

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