Monday, February 15, 2010

Live Nation + Wal-Mart

Live Nation has announced that they will be partnering with Wal-Mart to sell tickets for Live Nation events nationwide at participating Wal-Mart stores.

Wal-Mart will offer tickets in their entertainment section for various concerts and sporting events in the area. About 500 stores have signed on to participate in this program, and that includes the markets in Chicago.

What does this mean for marketing? We may start seeing tours being advertised in Wal-Mart commercials, perhaps? Maybe more ads in Wal-Mart stores?

I think that this just enhances both Live Nation's and Wal-Mart's grip on the entertainment world. Live Nation made a strategic move partnering with Wal-Mart, and I think it's going to make them a lot of money. Many people rely on Wal-Mart as their source for new CDs, and this partnership may mean that people will rely on Wal-Mart to tell them what concerts to attend. Tours may take their marketing approach and include Wal-Mart as a valuable advertiser.

This is going to be a strong partnership, and it will be interesting to see if it boosts any concert ticket sales or not.

No comments:

Post a Comment