I previously wrote about MGMT's new creative way of packaging their sophomore album "Congratulations" by way of scratch-off album artwork, but now there is another interesting twist with the release of this album. "Congratulations" was set for an April 13th release date in the US, but like many albums these days, it was recently leaked on the internet. In order to go with the flow, MGMT wanted to offer a free download of the album to their fans. Columbia, however, was against that and thought it a better idea to stream the album from the official MGMT website.
This is a good idea, because it will get more fans to the website. With more visits to the site there will probably be more purchases from their online merch store as well as other interactive actions on their site. It really works to their favor now to have a limited edition release of the scratch-off albums, because since fans can already listen to the album online for free, this will be incentive for major fans to go out and actually buy the album. All around, I don't think the leak was a terrible issue for the band, because bringing more traffic to the site now with the free streaming will still benefit the band.
Listen to the album at: www.whoismgmt.com
-Ashley Stokvis
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Hi Ashley,
On behalf of Columbia Records and MGMT many thanks for plugging "Congratulations" on your site (street date 13th April) ... .. thanks, also, on behalf of the label, management and artist for not posting any pirate links to unreleased (studio) material and, if you / your readers want good quality, non-pirated, preview tracks, then a full length version of "Flash Delirium" is available for fans and bloggers to link to / post / host etc at www.whoismgmt.com/ ... .. for further details of the new album, on-line promotions, videos and 2010 shows, check-out the official site, as well as the artist's MySpace at www.myspace.com/mgmt and YouTube channel at www.youtube.com/user/mgmtmusic ... .. and keep an eye on these official sources for details of further news, preview material and on-line promotions.
Also and as a goodwill gesture to fans and bloggers, an exclusive preview stream of the full album is currently available via the band’s website at www.whoismgmt.com (as already featured by you) ... .. this is for hyper-linking ONLY and for streaming by fans directly off the band’s official website, so please reciprocate this goodwill gesture by NOT ripping or embedding these files.
Thanks again for your plug.
Regards,
WEB SHERIFF