Sunday, March 28, 2010

Ben Folds uses Chatroulette for live inspiration

In case you haven’t seen this Chatroulette video of Ben Folds live, now you have. If you haven’t heard of Chatroulette yet, then kill two birds with one stone and watch the video. WARNING -- Video drops the F bomb.

Ben Folds connects with random people around world with webcams. As you can imagine, a good half of the people he runs into are lonely men looking for human interaction (though there is no nudity in this video).

As bands around the world try to break ground via texted song requests or streaming live feeds of their concert, Ben Folds pulls a 180 and uses the consumer for song material -- on the spot.

With a ton a views, he is getting publicity at the same time. As the digital marketplace continues to gain market share, everybody is looking to be the next online phenomena (even seasoned pros like Ben Folds).

- Ian Gollahon

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