One of the most difficult and crucial things for an artist to accomplish is expanding their email list. There are a lot of challenges associated with trolling for email addresses with a clipboard and pen. An artist doesn’t want to seem completely desperate by going around and begging people to sign up, but it can also be tricky to let fans at the show know where they can sign up. Finally, if some fans do manage to make it back to your merch table and sign up, there can be problems with illegible handwriting.
But now there’s a new idea for email list sign up that works via text message. Bands could, for example, create flyers announcing that each person who texts their email address to the phone number will be entered to win a meet ‘n greet, merch bundle, free tickets, etc.
I think this is an idea that could be invaluable to up-and-coming bands because it allows them to grow their fan base with minimal effort.
Source: http://www.hypebot.com/hypebot/2010/03/essential-tool-text-initiated-email-list-sign-up.html#more
~Emilia Segatti
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