Sony/ATV music publishing is partnering with Zazzle's ARTSPROJEKT to make t-shirts and other merchandise inspired by song titles and lyrics. Zazzle allows artists and fans to create and customize original works. They already have partnerships with Disney, Hallmark, and Star Wars to name a few. Since Zazzle has a custom manufacturing process and a marketplace to monetize content, there is little up front cost or risk. If this works, it is a great way to make money off of old songs.