Saturday, December 5, 2009

Redeye Distribution D2F

Redeye Distribution has recently entered into a new type of marketing. Direct to fan marketing (or D2F) is being used in a service called 11spot. Through this service, a dedicated staff member will help their artists and labels target their fan. This service is supposedly very user friendly as well, allowing the customer to purchase physical, digital, and other merchandise products all in one stop.
The article also mentions an artist who used the service. For the artist, Redeye posted announcements to social media sites like Facebook and Myspace. That is all the article described about that story. Posting to social networking sites like that is pretty easy these days, so in my opinion I do not see how this service is very effective. Maybe I missed something in this article, or I am really tired. It seemed that this article was full of fluff to advertise a service rather than show what it could really do.

- Derek Jenkins

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