New York Times- December 4, 2009- Brad Stone- San Francisco
Apple bought LaLa (based in Palo Alto, CA) as an alternative means to attract new customers to buy their digital music. Lala lets people play music they own from the internet-commonly referred to as "cloud-based streaming". If Apple introduces this new form of streaming to itunes, it's consumers who buy digital music will never have to download music they purchase or synch up their music with portable computers and mobile devices. Bascically, Apple is out to rule the world, at least as long as EVERYONE in the world has a super speedy internet service if you want to listen to any of YOUR music. Lala on the otherhand seems to be an up and commer in the business world with this Apple business, the Google agreement to let "GoogleMusic" easier for consumers to find, and another with facebook to allow its users to give free songs to your friends as gifts. My internet is extremely shitty when its even working, so it would probably be a nightmare for someone like me to buy into this but, still....pretty cool.
By: Erik Anderson