Just as Google has purchased Lala, Myspace has now taken advantage of the services that Imeem has to offer. Overtime, MySpace users will be able to stream music from the Imeem website. Imeem offers a mobile phone application that streams music to Apple's iPhones and other devices using Google's Android operating systems. Now, MySpace is working on migrating these aspects of Imeem with MySpace so that MySpace users can benefit from Imeems services. Imeem is a free music business that was trying to make money off of advertising. Although they have struggled in the past, creating a relationship with a large, well known site such as MySpace will probably benefit them in the future. Those who visit the Imeem website will be directed to the MySpace Music page, which is good marketing for MySpace. Both websites can use each other for further promotion and hopefully be able to adapt their services to provide more for their users.