Thursday, December 3, 2009
30 Seconds To Mars Recruits Fans For 'War'
Wow, this article is a MUST read, especially since we are in the market we are in at this point.
Jared Leto and his band came up with a brilliant marketing idea in my eyes. For their new album, "This is War," the band took to actually recording the fans singing in the audience at live shows and using those recording on the final product. They had fans send in pictures to the band that they then used for the album artwork included with the CD. This seems like the perfect way to get consumers to actually want to purchase the album as opposed downloading it for free, but as I am writing this, I am realizing that almost all the pirated albums that you can download, actually come with the album art in the form of jpegs. This seems like yet ANOTHER attempt at overcoming dropping album sales that is probably going to fail. Let's keep out fingers crossed!