Chicago band, The Fold, recorded a parody of the current hit song "Party in the U.S.A." by Miley Cyrus. They rewrote the lyrics and titled it "Every Band in the U.S.A." The song is hilarious and makes fun of bands. To promote the song, the recorded a music video on an iPhone 3GS, and uploaded it to YouTube. After the video was posted, word spread and within 24 hours of releasing it to the public, the video had reached 100,000+ hits. Currently the video has almost reached 200,000 views, three weeks after its release. The strategy with this parody is to promote the band, as well as get people to purchase their actual music. At the end of video, there are instructions as to how to get the song for free. It tells viewers to visit their website.
Once viewers visit their site, in order to get the song for free they must first purchase The Fold's new album Dear Future, Come Get Me. This strategy is great because if the viewer took the time to go to their website they want the song bad enough. Since the album is priced low, it is reasonable that they will purchase the album to get the free song. This is an excellent way to increase album sales, and based on the number of YouTube hits, they should be getting a fair amount of exposure.
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