I think this is an interesting way to go about things considering it has always been the buzz an artist creates for themselves that gets the attention of the major labels, so this seems a little backwards. It gives artists credit to be successful on their own, but then they have the major label to back them and help them make money.
It's quoted about Souljah Boy that "At the first radio meeting after he was signed, the label decided to do nothing because they didn't want to mess with his grassroots." This could be good because fans' loyalty will grow and everyone wants to see their favorite independent artist make it big on their own. On the opposing side, fans may feel betrayed for being made to believe the artist made it on their own when really a major label helped them out.
by Rebecca Weyhrauch