Friday, May 14, 2010

Expert Marketing or is Atlantic really poor?

Atlantic Records is asking fans to help fund their artist Natty's second record. How are they doing this? They're enticing fans by offering them the EP at a discounted price, paying to introduce him on stage, having him come to your house and even having him mix your record. Not only is this a way to fund his project, but connect him to his fans.

It's definitely odd that a major label is in such a dire need for money, but at the same time, I don't really believe it. I think that if this is just Atlantic's scheme to get Natty some recognition or even connect him to his fans, they're doing an incredible job. I'd definitely pay some money to introduce my favorite band on stage or be able to hang out with them, especially if it meant funding a new record....


-Samantha Corrie Schulman

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