http://www.kanyeuniversecity.com/blog/?em3106=239757_-1__0_~0_-1_9_2009_0_0&em3298=&em3282=&em3281=&em3161=
This tour is obviously being marketed as a scandalous and sexy tour, which is obviously what sells in the music industry today. It goes right along the lines of the popular rap videos with all the scantily clad women and such. It is well known that both of these artists are over the top performers, and this video shows that it will be much of the same from them, but on a higher level. This marketing campaign is quite different from previous efforts... when was the last time you saw something this provocative? This...
http://www.starzlife.com/wp-content/uploads/2009/01/janet-jackson.jpg
and this...
http://www.youtube.com/watch?v=7ULZuCK_fgo
immediately come to mind. They were both hugely popular and created a resounding buzz. Kanye's marketing approach may be ripping off of old methods, but I don't think it's going to make it any less successful.
-Woody Ellis
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ReplyDeleteLeave it to Kanye!
ReplyDeleteThis is the perfect follow-up to his incident at the VMAs. A hugely controversial campaign for a new tour afterword? Sounds like a perfect fit to me!
Alex Katz