tag:blogger.com,1999:blog-326212739791314185.post4971502375168002616..comments2023-09-11T03:51:33.095-07:00Comments on Applied Marketing: Recording Industry: THIS IS AN EMPIRE for iPhonesApplied Marketing: Recording Industryhttp://www.blogger.com/profile/14406454407945537987noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-326212739791314185.post-58132276943573715282009-10-13T15:04:14.122-07:002009-10-13T15:04:14.122-07:00I agree with what has been said above already, thi...I agree with what has been said above already, this is a sure way to increase their following on Twitter. I thought the same thing as Trevor as well, about the band choice. But it does make sense in what you say Laurel, that it will have more of an effect for them. Established bands can just make a Twitter or Myspace page and obtain thousands of fans within the first day anyway. They may pick up a few actual fans this way too.<br /><br />- Derek JenkinsApplied Marketing: Recording Industryhttps://www.blogger.com/profile/14406454407945537987noreply@blogger.comtag:blogger.com,1999:blog-326212739791314185.post-59687363506073209182009-10-13T13:35:38.935-07:002009-10-13T13:35:38.935-07:00i can see how people may wonder why they picked th...i can see how people may wonder why they picked this band, but i think their level of awareness is the reason. <br /><br />i dont think apple/iphone is affiliated with this contest other than the fact that it is the prize for winners. i think either the band or absolutepunk, or the management behind the band, were either given free iphones or purchased them for the contest to give away. <br /><br />to use this contest with a band that already has a solid following wouldnt be as significant to a band of this level. The purpose of the contest is to take them to another level, but i can see your perspective.<br /><br />~LaurelApplied Marketing: Recording Industryhttps://www.blogger.com/profile/14406454407945537987noreply@blogger.comtag:blogger.com,1999:blog-326212739791314185.post-6812459072030380042009-10-13T13:04:12.719-07:002009-10-13T13:04:12.719-07:00I think this is a great marketing strategy obvious...I think this is a great marketing strategy obviously because, as you said, people will follow this band just to get an iphone. I'm just curious as to why absolute punk and iphone went with This is an Empire for the contest. Not knocking the band but I feel they would all gain from choosing a little bit bigger of a band. However, I do think that it's awesome that even regarding that fact they are going with This is an Empire.<br />-trevorApplied Marketing: Recording Industryhttps://www.blogger.com/profile/14406454407945537987noreply@blogger.com